SWATCHES & REVIEW: AZATURE SPRING 2015

Beauty, Fashion, Fitness & Nails

Azature Spring 2015

Azature Spring 2015

This just in!

Azature Spring 2o15

Introducing 5 new nail lacquers for Spring 2015 from the famous brand AZATURE!
In case you didn’t know… Azature’s nail polish is made with real black diamonds!
Even better.. there’s 1 REAL BLACK DIAMOND in every bottle!

Here’s a few factoids for you all…

  • Each bottle includes a real, hand-placed 1.2mm black diamond
  • Contains no animal-derived ingredients or ingredients produced by animals
  • 5 Free = Free of the following toxic chemicals found in various nail polishes: NO formaldehyde, formaldehyde resin, camphor, DBP and Toluene
  • Cruelty Free & Vegan Friendly
  • Quick-drying, highly pigmented colors
  • Worn by A-list celebrities and royalty worldwide including Lady Gaga, Taylor Swift, Britney Spears, Jennifer Lopez, Jessica Chastain, Taryn Manning, Kelly Osbourne, Miranda Lambert, Gisele Bundchen, Lana Del Rey, Toni Braxton, Miley Cyrus, and most recently, Rita Ora.  AZATURE Nail Lacquer even made its debut on the Oscars red carpet this past year.
  • Made in USA

Each bottle can be purchased online thru various websites Shop.azature.com, hsn.com, ronrobinson.com, amazon.com & each bottle retails between  Retail Price -$25 / bottle  Sale Price: $18 /bottle (the sale price can vary)

The Azature New Spring 2015 Colors will be available to purchase by the first week of April!

Every so often Azature will have a flash sale on their famous diamond nail lacquers!  I’ve seen the prices as low as $10 a bottle.
Stay in the Now!   You can find out about Azature flash sales by following on instagram, twitter, pinterest and facebook.

First off… let me start by saying how much I adore this collection… what a surprise.. (said with sarcasm.. ha!)  Not surprised tho.. Azature knows how to pick great colors and as a newly emerging nail lacquer manufacturer he’s been pretty much on point with producing great polishes.  The consistency of the polishes are perfect.  They apply evenly and have great coverage.  Yes.. there are a few that might require 2-3 coats but that list is very small.
So, without further ado… let me get started!

Starting off with my favorite shade out of the collection..
Azature HARLET
Yup.. the name is risque… but so is Azature’s brand new jaw dropping beauty campaign!   I’ve attached pics at the end of the post. 😉
Shown with 2 coats.  Azature Harlet is a creamy dusty lavender & subtly blended with a shimmery undertone.

Color Name – Azature Harlet
Color Family – Purple
Finish – Cream w/ a subtle shimmer undertone
Intensity – 5 ( 1 = Sheer – 5 = Opaque )
Tone – Warm

Azature-Harlot

 

Azature Passion is a gorgeous metallic hot pink!  Super sexy… i can’t wait to wear this color this summer!  Shown with 2 coats.  Azature Passion applies smooth and evenly.  A bit sheer at first but once you put on a second coat you’ll have 100% full coverage.

Color Name – Azature Passion
Color Family – Pink
Finish – Metallic
Intensity – 4 ( 1 = Sheer – 5 = Opaque )
Tone – Warm

Azature Passion

Azature Cyprus shown with 2 coats below is a clean pastel purple.  Perfect for spring … Azature Cyprus applies smooth and even.
100% full coverage… a really great shade for all you pastel lovers out there!

Color Name – Azature Cyprus
Color Family
Purple
Finish – Cream
Intensity – 5 ( 1 = Sheer – 5 = Opaque )
Tone – Warm

Azature Cyprus

Azature Orchid is another bright hot pink.  Lighter than Azature Passion but extremely bright with a cool iridescent shimmer.
Super easy to apply without streaks and only 2 coats for full coverage.  This color is most certainly on my MUST HAVE list for summer!
PEDI APPROVED!!!
Take a look at my latest nail art using Azature Orchid for the base color!

Color Name – Azature Orchid
Color Family –
Pink
Finish – Metallic
Intensity – 5 ( 1 = Sheer – 5 = Opaque )
Tone – Warm

Azature Orchid

Azature Peach is a warm, soft neutral peach nail lacquer.  I was actually surprised by the coverage and evenness ’cause sometimes the lighter shades have a tendency to streak.
I didn’t have a problem with Azature Peach.  If you like neutral softer shades this one’s for you.

Color Name – Azature Peach
Color Family –
Peach
Finish – Cream
Intensity – 5 ( 1 = Sheer – 5 = Opaque )
Tone – Warm

Azature Peach
(photo credits: Nails by Holly for thetrendynail.com)

PS… Before i forget to mention..
Azature has a clear top coat.  Not a dry fast top coat but still leaves a nice glossy, clear shiny finish!

I hope you enjoyed the review… I would definitely look into picking up at least 2 of these shades for the summer!
My favorites are Azature Harlet, Azature Orchid & Azature Cyprus.
The Azature Spring nail polish collection will be available online the first week in April–> www.shop.azature.com

 

& what you’ve all been waiting for…. The reveal of AZATURE’S Beauty Campaign!

“I want to shower women all over the world in diamonds to celebrate their eternal fire, strength, and brilliance…” -Azature

Controversial Diamond Beauty Brand AZATURE Releases Steamy New Global Beauty Campaign During New York Fashion Week

February 17, 2015 New York City – The highly controversial trend setting brand unveils its first global campaign promoting their world-famous AZATURE Black Diamond Nail Lacquer.  Focusing on the seductive beauty of women, these racy images are sure to inspire lacquer lovers all over the world.

“The Black Diamond King,” designer AZATURE Pogosian, stunned the world at the 2012 Emmy Awards by adorning Kelly Osbourne in his exclusive $250,000 Black Diamond Nail Lacquer. AZATURE followed up the global sensation by releasing a new $1,000,000 USD White Diamond Nail Lacquer in October of 2013.  This exquisite lacquer redefined opulence and glamour in the world of beauty— bringing the phrase “Dripping in Diamonds” to a whole new level. Born in Hollywood, these highly sought after lacquers have been worn by A-list celebrities and royalty worldwide including Lady Gaga, Taylor Swift, Britney Spears, Jennifer Lopez, Jessica Chastain, Taryn Manning, Kelly Osbourne, Miranda Lambert, Gisele Bundchen, Lana Del Rey, Toni Braxton, Miley Cyrus, and most recently, Rita Ora.  AZATURE Nail Lacquer even made its debut on the Oscars red carpet this past year.

A celebrity favorite, AZATURE Black Diamond Nail Lacquer is the only nail polish in the world infused with a real black diamond. The commitment to quality is showcased in highly pigmented, head-turning colors, while the show-stopping diamond shaped bottle highlights the precious gem inside.  All 50 luxurious nail polish shades are free from formaldehyde, formaldehyde resin, toluene, DBP and camphor. The long lasting, quickly drying, high shine formula will leave you feeling like a queen. Each bottle contains a hand placed black diamond and is available for sale at shop.AZATURE.com. For more information please contact press@azature.com.

AZATURE4 - Beauty Campagne 2015

AZATURE Beauty Campagne 2015 AZATURE2 AZATURE6 AZATURE5 AZATURE3 - Beauty Campagne 2015

(photo credits: Azature Beauty Campaign – Azature)
Disclosure: The products mentioned in this post were provided by the manufacturer.  All opinions on this site are 100% my own and are in no way influenced by any other person(s).  Affiliate links appear in this post. When you purchase through an affiliate link, you help support this site. For more info view my Disclosure Policy
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