FORMULA X: COLORCURATORS JULY 2016
FORMULA X COLORCURATORS JULY 2016
An Xtraordinary Nail Color Collaboration with Lifestyle and Natural Beauty Bloggers Urban Bush Babes
#ColorCurators Urban Bush Babes Edition is the seventh must-have FORMULA X #ColorCurators collaboration, this month featuring trendsetters Cipriana and TK Quann, better known to their ardent followers as the Urban Bush Babes.
This dynamic duo is known for celebrating women of color and showing them in a diverse light though an eclectic mix of art, culture, style and natural beauty, all grounded in the point of view of being your most authentic self.
Available throughout July 2016, #ColorCurators Urban Bush Babes Edition includes a trio of shades that reflect the diverse elements of nature – sand, sun and lush greenery – to give you a new way to go natural.
- Beige From Our Book is a shimmering beige with understated iridescence that gives a new twist on the statement nail
- Seeing Double is a golden metallic with an unexpected dose of green
- EverDream?, a lush evergreen, represents their belief in pursuing your passion.
“We love this collection because we feel like it represents women who like bold choices and colors that are subtle, but subtle in a way that you wouldn’t think of.” – Cipriana Quann
Each #ColorCurators collection is a one-month xclusive featuring FORMULA X’s No Compromise formula that imparts intense color saturation, brilliant shine, and a high-endurance finish in a 3-free formulation. Due to the special nature of this collaboration, quantities are very limited. For up to 8 days of wear, pair your favorite #ColorCurators shade with FORMULA X’s cult favorite: The System.
For more #ColorCurators news, follow @UrbanBushBabes, @FORMULAXNail, #UBBxFormulaX and stay tuned for a new #ColorCurators reveal each month with all new shades from a diverse array of powerhouses.
FORMULA X #ColorCurators – Urban Bush Babes Edition – Nail Polish Collection is available for the month of July 2016 ($10.50 per bottle) at Sephora and Sephora.com, at Sephora and SEPHORA inside J.C. Penney stores, by calling 1-877-SEPHORA or by logging on to Sephora.com via computer or smartphone.
WHAT MAKES FORMULA X SO XTRAORDINARY?
WITH 250 POLISHES AND COUNTING, FORMULA X IS OBSESSED WITH INTENSE COLOR SATURATION, BRILLIANT SHINE, AND A HIGH-ENDURANCE FINISH. IT’S NOT JUST POLISH—IT’S PERSONALITY—IN EVERY VENETIAN GLASS BOTTLE. X MAKES IT EASY TO XPRESS YOUR TRUE COLORS. DISCOVER YOUR SIGNATURE X FACTOR AT FORMULAX.COM
San Francisco-based KENDO (part of the LVMH group, the world’s leading luxury products group) focuses on the development of global beauty brands. Through original concepts, collaborations and acquisitions, KENDO brings to market fresh, relevant and innovative brands. The KENDO team blends product development, marketing and operations expertise to redefine the beauty landscape with brands like Marc Jacobs Beauty, Kat Von D and Formula X. Today, brands within the KENDO portfolio are distributed in 24 countries.
Stay tuned for swatches and reviews of the trio curated by Urban Bush Babes!