Hey guys,

Essie recently launched 6 limited edition shades featuring a velvet effect with a matte finish.  The collection “Game Theory” launched this August.  Each color is $9/ bottle.  Available online, amazon and fine salons and beauty destinations nationwide. 

Here’s a look at the colors.

Plus, stay tuned for a more detailed review of the entire collection. 

Call Your Bluff – A muted sandy beige
Essie Call Your Bluff – sandy beige & Essie Ace of Shades – burgundy red
Ace of Shades – A deep burgundy red
Going All In – A soft pink
Hold ’em Tight – A bright grape purple
Wild Card – A vibrant sapphire blue
Game Theory – A raison plum
about essie nail polish: the USA’s nail salon expert since 1981, essie aims to inspire a love for the manicure experience with a wit and style that touches the hearts of women everywhere. essie is the go-to nail brand for beauty professionals, industry insiders, celebrities and fashion icons around the world. as the color authority, essie is center stage on runways around the world, offering highly-anticipated color collections that drive trends season after season. the salon-quality formula and catchy, whimsical names has led to the creation of more than 1,000 shades. essie is a leader in nail luxury, committed to high-quality standards with an award-winning line of polishes and nail care products for every woman and salon professional. Since its introduction by Essie Weingarten, essie has delighted the color-obsessed with a love shared all over the world.
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